Here’s how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window automatically!
Creating the Direct Google Reviews Link
Whether you know it or not, every business location on Google My Business has a Place ID. The first step in creating a direct google reviews link is to find the Place ID for your business.
Go to https://developers.google.com/places/place-id, look up your business, and click on the marker. You’ll see your Place ID listed there. Select and copy your Place ID. In the case of Buckhead Wright’s Florist, their Place ID is ChIJ9RT5dqMF9YgRUF0rhhd_i3M
Now, take the following URL and replace [place_id] with the actual ID for your business:
You can also take that same URL and shorten it for use on social media. Use a URL shortener like Goog.le or Bit.ly and use the shortened URL on Facebook or Twitter posts. By the way, don’t use shortened links in emails. That can reduce your email deliverability.